Saturday, September 24, 2011

Netflix Split: Should We Blame Canada?

File photo of DVD rental and screen shot of Netflix website REUTERS/Brian Snyder/Files


It's a hassle to have to deal with two separate companies, meaning double ratings, double queues, and most begrudgingly, double bills. Why not make the grieving process easy by just blaming our northern neighbors?
Canadians: they're lovely people. Seriously. And we bet they'd offer a hearty and sincere “Sooorry.” But according to Netflix CEO Reed Hastings, we should blame them for the split between Netflix and the new DVD-by-mail service called Qwikster.
(LIST: Top 10 Worst Corporate Name Changes)
“It's all the Canadians' fault,” Hastings joked Thursday as he answered questions about the fracturing company while celebrating Netflix's first anniversary of its Canadian launch. The Great White North got its first taste of Netflix last September, as a streaming-only endeavor.
“Is broadband good enough that streaming only, without DVD, is a good enough product to catch on?” Hastings wondered. Turns out, it certainly was. Good enough to become its own business, apparently.
The DVD-by-mail service, not even available in Canada, became unbundled from the streaming service in July. And this week Netflix announced the postal program would become a separate company, now (laughably) known as Qwikster. We've never seen a better definition of “going postal.” The Netflix stock has tumbled more than 30 points this week in reaction to the name change.

Title Post: Netflix Split: Should We Blame Canada?
Rating: 100% based on 99998 ratings. 5 user reviews.
Author: Unknown

Thank you for your coming

0 comments:

Post a Comment