Sunday, September 18, 2011

Hasbro's New Easy-Bake Oven Ditches the Light Bulb

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Though NewsFeed's childhood would suggest that cookies taste better with burnt fingers, society seems to have come to an impasse with dangerous kiddie cooking.

This week, Hasbro announced that its iconic Easy-Bake Oven would abandon its nefarious light bulb, a byproduct of toy's 11th redesign. Understandably, we're shaken by this news and as you search for blame, point your finger at the environmentally conscious set. As we began to phase out traditional light bulbs for the more energy efficient compact fluorescents, the death of the 100-watt light bulb was imminent – as was our childhood culinary experience. (At least we didn't let something as frivolous as safety concerns to alter our favorite childhood hazards.) "This gave us a reason to do it completely differently," Michelle Paolino, a vice president of global brand strategy at Hasbro, told the Associated Press. "We wanted it to look more like a real appliance, not a plastic toy."

LIST: The 100 Greatest Toys of All-TIME

Still, it's hard to believe that from now on, American youth won't know what it's like to learn about cooking (or burn units) by way of plastic ovens and light bulbs. Introduced in 1963, Kenner Inc.'s Easy-Bake Oven was the original chemistry set for confection. Children followed painfully simple cooking instructions – mostly of the "Add water. Stir" variety – to yield miniscule cookies or brownies. The updated version, the Easy-Bake Ultimate Oven ($49.99), features a warming unit closer to a traditional oven that can climb to temperatures of about 375 degrees while the outside of oven "remains only warm to the touch," according to the AP.

Allie Townsend is a reporter at TIME. Find her on Twitter at @Allie_Townsend,on Facebook at Facebook/Townsend.Allie or on Google+. You can also continue the discussion on TIME's Facebook page and on Twitter at @TIME.

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