Monday, January 23, 2012

Volkswagen ' canine chorus ' barks 'Star Wars' theme in the Super Bowl ad

Volkswagen

Every year, in addition to the battle between the two teams in the field at the Super Bowl is a struggle among the advertisers to see which companies with the most memorable most brilliant and funniest advertising comes. The year's big game is still two weeks way, and still an ad from a car manufacturer already has all but declared the winner for the best Super Bowl commercial. How can someone finally with a pack of dogs barking, the melody of "Imperial March" from "Star Wars" compete?

Last year Super Bowl achieved Volkswagen large among the spectators of all ages with "The force", an ad with a child in the trying his hand on the use of force on different objects and creatures Darth Vader outfit. (It works finally on a Volkswagen Passat, with the help of his father removed starter.)

"The force" 14 million views, leaked a few days before the Super Bowl 2011, before it aired on television, and was finally in top viral campaign, with more than 60 million times online.

(List: the best and the worst Super Bowl commercials of 2011)

Building on the success of the past, not to mention the "Star Wars" theme, Volkswagen has published more than two weeks before the Super Bowl 2012 a teaser ad. It is essentially an ad advertising an upcoming ad.

And it's phenomenally popular, generating advertising everywhere from the Los Angeles Times, U.S. news, time. Less than two days after the ad on YouTube, has surfaced it generates nearly 3 million hits.

Enough with the back story, but. We know that you only that which already want to see.

Here is the ad, called "the bark side" and has the "Volkswagen canine chorus" - dogs dressed up as Darth Vader, Han made sound solo and Princess Leia as are several other "Star Wars" them the famous "Imperial March" theme Bay-characters. Doggie, you pay attention to the wookie E is called a classic Chewbacca-like make howl and the AT-AT-dog at the end.

Brad Tuttle is when a reporter. Find him on Twitter at @ Bradrtuttle. You can also the discussion on time of the Facebook page and on Twitter at @ time further.



Source TIME



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Title Post: Volkswagen ' canine chorus ' barks 'Star Wars' theme in the Super Bowl ad
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